Enzo Milano

Black Friday & Cyber Monday

Email • Social • Web

Enzo Milano’s Black Friday and Cyber Monday campaign was the brand’s biggest sale of the year, featuring 70% to 75% off sitewide. Each year, I researched current design trends and built the campaign creative around them, planning and designing all assets weeks in advance. Working closely with the CEO and VP, I helped determine featured products and promotional pricing, then built, tested, and scheduled all emails in Mailchimp, ensuring every link, subject line, and pre-header was ready before launch.