Hard Tail Forever

Email • Social • Web

Hard Tail Forever is a women’s apparel brand known for it’s comfortable yoga wear, casual basics, and relaxed California Style. I designed for the brand for over 5 years and appreciated the creative freedom I was given, which allowed me to experiment and push new design ideas. With limited lifestyle imagery available, the challenge was creating engaging emails that still connected with customers through thoughtful layout, typography, and product storytelling.